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KMID : 0664320050110030299
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Journal of the Korean Dietetic Association
2005 Volume.11 No. 3 p.299 ~ p.308
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A Study on Brand Awareness of Contract Foodservice Management Company in Incheon Area
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Kim Hyun-Ah
Yang Il-Sun
Heo Eun-Jung
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Abstract
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The purpose of this study was to investigate the college and university student’s perception on the brand awareness of contract foodservice management company in Incheon area. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of 82.5%. The results showed that 85 % of the students has known that the foodservice operation was managed by contracted management company, only 56.5% of them have known the exact name of contract foodservice management company managing their cafeteria. It was recommended therefore that contract foodservice management company need more efforts for widening public activities for their company’s name.
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KEYWORD
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Contract foodservice management company, University & college student, Top of mind brand, Brand recognition, Brand recall
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